Brady Serold

With over 30 years of industry experience, Brady brings an exceptional depth of knowledge and passion to his role at Matador Insurance Services, where he leads our income protection strategies with a singular focus: helping clients safeguard their most important asset—the ability to earn an income.

Before joining Matador, Brady served as Director of Disability Income Sales at Ohio National and held key leadership positions at companies such as The Standard, Principal Financial Group, Guardian, and Business Men’s Assurance. His career spans a wide range of disciplines including underwriting, product development, executive benefit planning, and territory management—giving him a 360-degree view of how to position income protection products in the most effective and client-centered way.

At Matador, Brady partners closely with our advisors to design disability income solutions that complement our holistic retirement and financial planning strategies. Whether it’s individual DI, business overhead, or buy-sell coverage, Brady ensures that income protection isn’t just a checkbox—it’s a foundational piece of the client’s long-term security.

Brady holds life and health licenses and has earned his Certification in Long-Term Care (CLTC), further strengthening his ability to integrate income protection with broader wealth preservation and estate planning goals. He graduated from the University of Northern Iowa in 1993 with degrees in Industrial Technology and Business Administration.

Based in Sun Lakes, Arizona, Brady is a proud father of two adult daughters and an avid golfer. When he’s not guiding advisors or clients, you’ll most likely find him on the course or enjoying time with family.